Examples of structuring interviews

Intro:



The interviewer introduced the interviewee as a Strong, Powerful Bold woman to show how genuine and innocent she is, and the first thing the interviewee says is “I am strong”



Developmental:

http://www.youtube.com/watch?v=BlCmrRdMsKk

The interviewer started by praising the interviewee on his new album but then she quickly jumped onto the topic about the incident with him and his ex girlfriend and you could see that he felt really uncomfortable and didn’t want to talk about it at all but the interviewer still didn’t let it go until the point where he had enough and said “This album is definitely what I wanted to talk about, not about something that happened two years ago.”



Confidence Building:



<iframe width="420" height="315" src="http://www.youtube.com/embed/P_HYRwpf3MM" frameborder="0" allowfullscreen></iframe>






His confidence started building up as she kept paying him compliments on how good looking he was, so he felt comfortable by that especially to have received it from a beautiful ex model.



Key Questions:




<iframe width="560" height="315" src="http://www.youtube.com/embed/lNnVd7yMPvQ" frameborder="0" allowfullscreen></iframe>




In this interview, the interviewer went straight to the key question, she didn’t waste any time at all, she also asked the interviewee really good questions that would allow her to reply with long answers so that the audience can really understand what she went through.




Soundbites:



<iframe width="420" height="315" src="http://www.youtube.com/embed/awxatT7j-F0" frameborder="0" allowfullscreen></iframe>

Before interviewer introduced him to the audience in person, she showed the audience pictures of him when he was a little boy, he then brought it up in the interview and started laughing as he felt quite embarrassed about them.

Summary:


I think this is a good interview because they kept sharing jokes with one another,this made him feel really comfortable, and she started doing the one thing he loves doing which is rapping; though the ending was really unproffessional, it was alright because they already knew each other before the interview and they are friends in real life, also in the interview, the interviewee revealed to her that he had a long term crush on her when he was a child so it didn't really matter because it was more funny and entertaining than innapropriate.




Windup:

I thought this interview was brilliant because it didn't need that much structuring, both the interviewer and the interviewee's personality is so big and bright that they really connected well together, the interview was a success the whole way through. I liked how the interviewer ended the interview on a positive note by discussing both their favourite singer and the interviewee's new single, she also promoted it well by paying her copliments on how similar her voice is to her favourite artist. The interviewer also made sure the interviewee sang to the audience just to give them a little taster of what her voice sounded like which i thought was a good idea as the interviewee isn't really famous for her singing; it is more her acting, so showing the audience what else she is made of makes the interviewee look good which will also make her want to come back next time to the interviewer's show for another interview.

Structuring an interview

Structuring an interview is extremely important as you can't neccessarily fly straight into the hard long questions as it will completely put the interviewee straight of and you will not get good answers out of it especially the ones you hoped for. You as an interviewer are there to recieve the best possible interview so therefore you must structure it in order for it to interest the target audience, you will also have to structure it so that you can get the response you wanted, a variety of interviews are structured in the following way:

1. Intro: All traditional interviews should start with an intro. This will help introduce the interviewee to the subject being converse and to help them relax before your main key questions onwards.

2. Developmental questions: developmental questions are usually light hearted questions to get the interview started. The developmental questions frequently also set the mood to the interview for example, the interviewer would ask simple short light hearted questions which will lead the whole interview to feel more relaxing for the interviewee. For example: Hi, how are you?

3. Confidence building: Before you begin asking questions, it is a good idea to involve some confidence building questions. This will assist your interviewee to develop confidence and to conquer any nerves, this will ensure that when you ask your key questions, they will reply with confidence and provide nice long detailed answers. A good way to build up confidence is to ensure that you drop a few compliments to the person during the interview.

4. Key questions: the key questions are the most important part of your interview as these are what the whole interview is based on. Key questions tends to come in early in an interview because it identifies the topic of the interview and paves the way for more complex questions onwards. Although if the subject of the interview is more emotional and personal then the key questions will be placed asked in the middle of the interview. Placing them further into the interview gives the interviewee a chance to feel relax and comfortable.

5. Soundbites: soundbites are little sections that can be cut out of interviews, it could be used to advertise the interview as a whole. Maybe after you have asked your key questions in the interview and you realise that you have nothing that can form a good soundbite, you would then as a question that would provide you this.

6. Summary: at the end of the interview you need to summarise all the questions you have asked in a question you believe can get a good conclusion on the topic of the interview.

7. Wind up: the windup is the last thing in the interview and it just closes up the interview, it brings the whole thing to an end. You would normally finish on a nice light hearted question, then thank the person for doing the interview.

Building rapport

Building rapport is when you use your questions and body language to assist you to build up a certain amount of trust and understanding with your interviewee. you can build rapport with an interviewee even though you don't agree with their views on a topic; a good example of this would be politicians, they tend to not agree with each other but still have a good relationship during interviews. Elsewhere, examples of interviewers who are good at building rapport are Johnathon Ross, Alan Carr, and Paul O'grady.

Active Listening

Active listening is when the interviewer listens and replys to the responses offered to you during the interview. This contains noddind and smiling by agreeing with most of the things the interviewee says but also make sure your next question is related to the previous answer.

Here is an example below of Active listening.
http://youtu.be/a1VOWxnaktU

This clip really demonstarates active listening because the interviewer knew how to handle the interviewee, even though she said that she didn't want to talk about her personal life, the interviewer told her that it is a lot better to talk about it than to keep it all in because that way she can clear her name by telling the audience that it's just rumours. The interviewer also told the interviewee that she knew what she was going through because she herself has experienced it in the past, the interviewer gave the interviewee some advice on how she overcomed it; this advice really helped as it gave the interviewee the boost and confidence to allow herself to open up to the interviewer, this is why I think this is a good example of active listening.

Communication Skills

You have to be able to communicate well with the interviewee so that they can allow themselves to feel comfortable during the interview otherwise this can have a massive effect on the quality of your interview. Here are a few examples of the skills needed for when preparing and during your interview.

Body language is extremely important as it can make a huge difference during your interviews. A positive body language can encourage your interviewee to feel more relaxed and willing, however a closed and negative body language can allow an interviewee to feel very uncomfortable. When doing an interview, you need to be natural and stay in your own space and not be in your interviewee's because it will distract them to respond well to your questions.

Click on this link below to view an example of this statement
http://youtu.be/VpWo15Jc2JQ

Why is this interview bad?
The cause of why this is a bad interview is because the interviewer didn't pay any attention to grace jones as he was interviewing another person, he focused more on him than grace, this led grace to become angry as she felt that the other person was more important than her. This was also a bad interview because the setting was completely wrong, both interviewee were siting beside the interviewer which meant that he had to turn side to side all the time.

What could the interviewer do differently?
Firtstly, they could have set up the interview space right by putting the chairs in front of him so that the interviewer is able to face both interviewee, also he could have interacted more with both interviewee by asking them about their opinions on the subject.

Click on th interview below to view a great interview.
http://youtu.be/9fIFiLjCB_o

The reason I believe this is a great interview is because at the intro, the interviewer introduced the interviewee by saying she is one of the biggest stars on the planet; that is the one rule you have to do when you are about to interview someone, you have to compliment the person when introducing them and throughout the interview. The interviewer then started talking about the interviewee's tour and career, straight after she allowed the interviewee to have her laughs, then she moved on to her personal life because that is one of the most important thing about the star; she made her laugh a few times, also the audience were laughing alongside her which led the interviewee to feel comfortable to talk about her relationship with her husband, after that conversation, the interviewer went back to the interviewee's album and complimented her on how successful it was, then she finished off the interview by telling the audience that she is about to sing one of her favourite songs, she also complimented the song by saying she thinks it's very beautiful.

Purpose of interviews

Interviews are relevant for one of the following reasons:

Research - Is to acknowledge the interviewee's opinion about the topic.
Understanding - Is to receive an higher understanding of an issue.
Inform - Is to share information with others.
Interpretive - Is to allow the interviewee to express and explain he/she's opinion.
Emotional - Is to get the audience to be able to see the story from somebody else's
point of view.

Open and Closed questions

The most important type of questions that are needed whilst interviewing someone are open questions, these will guide you by getting more information and a longer response from your interviewee.

A closed question is more a straight forward question where you can only have an option of Yes or a No.

An example of a closed question is Are you close with your sister?
An example of an Open question is What does family means to you?

Journalist context

There are many journalistic Context in the Journalism industry.

The interview can be a red carpet interview where the celebrities are promoting their new movie; you can get the opportunity to ask one of the stars one important question that you believe will be news worthy.

Another context is a Studio interview which can either be Radio or Television, this can be about a singer talking about he/she's new album that's just been released.

Vox Pox is carried out in a particular way where the public have the chance to get a say in the subject.

Reality interviews such as Big Brother is carried out because if someone on the show has been evicted because of their behaviour, the interview is a good way for them to explain the reason why they acted the way they did whilst being on the show. It could get emotional as they might be shocked at what the public think of them.

journalism Industry

Being a Journalist means there are variety of ways to interview someone. These include: Print, Television, Radio, Online, News, Sport, Feature - writers and Editorial.  In Magazines it is all about the quality, it mainly includes stories about celebrities; it is carried out in a way where it only attracts women aged 16 - 30 by the writing and images that are featured on the Magazine. The weakness in Magazines is all about the language, it is formal as well as informal, Some of the stories included may be newsworthy but it can be  news that doesn't appeal to all gender and all ages.

Elsewhere, News Print is more about real life stories, It's purpose is to inform the public what is happening around the world, it is carried out in a more formal way, with the writing being bold and the images looking a lot more current and realistic; it is presented as such where the public can understand the article in an appropriate way.

Most interviews are now used vastly through television. It can either be about investigating an incident that recently happened, Politics, General news or entertainment. An example is 'Alan Carr's Chatty Man' show where he tends to interview well known people from the media industry, whilst he digs out information, Carr also uses humor to entertain his guests and his audience, although the interviews can be very personal and serious which can also make the star feel emotional during the interview e.g This Morning.

Another way an interview can be carried out is through radio, whilst they can also be used for many different subjects, it tends to focus more on celebrities and their music. Some interviews may be taken face to face or through a telephone. In radio the presenter always make sure he/she amuses their guest/s in order for them to feel comfortable through the interview, also the sound recording of an interview has be very good because the audience are unable to see both the interviewee and interviewer so by making the sound recording clear, they will also feel part of it.

The one way a lot of interviews are being carried out now is through the internet. As we know, the internet has become immensely popular as it is a great way for people to find out the information they want to know. The internet is more about magazines because newspapers have their own online based brand where the public can view the latest topic about what's happening in the world. Interviews can also be watched through other websites online such as youTube, BBC site, BBC IPlayer and more.